Keanna Louise Salazar was born and raised in Selma, California where she received most of her adolescent schooling. From a young age, circumstances moved her back and forth from Selma to Los Angeles for many years. With the foundation of great values and family coming from her small town, it was being exposed to big city living and constant change, where Keanna gained a liking and hunger for adventure. It is also where she was exposed to infinite cultural diversity and finally felt abundantly accepted as a mixed-race child. After 15 plus years in Los Angeles, Keanna’s journey moved her to St. Thomas, US Virgin Islands for 2 years and Manhattan, New York for 9 years with extended worldwide travel in between. She finally returned to her home county of Fresno, Ca in October of 2019 to be closer to family and learn more of her Mexican and Black-American heritage.
After living her adult years in environments where racism seemed less of an issue and multi-cultural awareness was encouraged, Keanna felt an apparent difference once becoming acclimated to her home again. The lack of diversity alone was enough to make her feel isolated, along with blatant racist behavior and reactions from locals in response to the protests that emerged from the George Floyd murder, which were shocking to her. Keanna felt compelled to become educated about racial injustice and socio-economic inequities and find a way to make a difference. Having always been passionate about fighting for justice in any capacity, and ready to finally give back to the community, Central Valley Allies for Change and The 559 Mural Project presented themselves at the perfect time.
Keanna brings 12 years of experience in the world of entertainment working in film, T.V., and media from Los Angeles to New York City. She has held roles in front of and behind the camera ranging from freelance production assistant, reporting and writing assistant, researcher, on-camera host, actor, and model. Keanna’s 15 years of experience in high-end hospitality, nightlife, and events for notable hospitality groups such as EMM Group, Gerber Group, and Tao Group has made her an expert in the accommodation of people and hosting events. Most recently, her years of pursuing a career in public relations in New York City has contributed to the growth and development of brands and productions of various clients.
She received a Bachelors of Science in Communication with a focus on Public Relations from the CUNY BA programmed primarily hosted by the City College of New York. Her early years of a pursuit in broadcast journalism led to an internship with the Ellen Degeneres Show and in her later years, an internship with NBC’s Jacque Reid of New York Live and the Tom Joyner Radio Show. Once switching gears to the industry of public relations, Keanna finished her last internship with Warner Bros’s urban label, Atlantic Records.
With a natural passion for people and communication, Keanna uses strong interpersonal skills to bring awareness to the non-profit and build relationships with key individuals for fundraising and collaboration. During the day Keanna creates content and manages our social media pages across several platforms. She also contributes to creative brainstorming, planning, coordinating, and promoting our events. She couldn’t be more excited to represent The 559 Mural Project and its mission to make a difference in the Central Valley and beyond.